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Our Values

At Yvolution, we are a team of big kids who never grew up! We spent our childhoods racing home from school and heading out for endless hours of fun on our go-karts, roller skates, bikes, scooters anything with wheels!

Back then nobody cared much about computer games (and YouTube didn’t even exist), so we had the ultimate freedom of healthy, outdoor play. Times have changed, but we still believe there is nothing quite like the feeling of adrenaline and the wind in their hair to put a smile on kids faces.

Jump forward a few decades and the bug for cool toys never really wore off. We started importing the most radical rides we could get our hands on. Things were going well, but our imaginations were on fire and we couldn’t stop dreaming about what we could invent if only we had the chance.

In 2009, that moment finally came. We grabbed life by the handlebars and partnered with a design company to sell their brand new balance bikes. They were an international success. Our dream took off, and together we co-designed a bunch of red-hot products that took the toy industry by storm.

Today we are in over 40 countries around the world, from the US to Korea, and have even branched into other mind-blowing products. Now we are racing ahead at max speed and can’t wait to see what keeps our wheels turning.

Backed up by science

We put on our white coats and teamed up with PhD researchers at Dublin City University and The University of California to find out how we can make rides that are both educational and fun. We cannot put enough value on looking at the science behind these toys and the wealth of knowledge it has given us.

Now we are turning the results into a new breed of awesome rides that actively help to improve gross motor skills, balance, spatial awareness, coordination, and even emotional development at a young age!

Life Through Motion

From their first steps, we help toddlers and kids find a healthy sense of self and explore the world around them through movement. Our rides are geared up to turn regular trips into mini adventures whether it’s the school run or a family day out.

We are big believers in swapping screen time for fresh air and believe that physical play is essential for developing confidence later on in life, not to mention the physical benefits. Some of our best childhood memories were down at the park after school, playing on two wheels (or three). Now we want to pass on this freedom and fun to the next generation.